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PGProcter & Gamble Co.

📅 2026-04-03🇺🇸 S&Pconsumer
143.12 USD
52-Week Range
$137.62
$173.60

AI Consensus

Model estimate
$131.71
Incl. 30% analyst anchoring
Gap
-8.0%
Agreement
0.905/5 models
Dispersion
σ 0.04
Analyst consensus
$166.95(22 analysts)
AI Summary
5 of 5 AI models are negative on PG. Key concern: Potential for weaker pricing power in competitive markets, as noted in recent... AI consensus estimate 131.71 8.0% below the current price. Model agreement is high (0.90). Analyst consensus: 166.95 (AI -21.1%).
gptclaudegeminideepseekgrokPGProcter & G…143.1spot167.0analysts121131141152162172
Bear Case (min)
$108.52
-24.2%
Base Case (median)
$131.71
-8.0%
Bull Case (max)
$126.24
-11.8%

Estimate History AI model estimates and spot price over time

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What Changed Today

Consensus Est.:131.71→131.71(+0.0%)
CAGR
-0.1pp(1 ↓)
MARG
+0.1pp(1 ↑)
WACC
-0.1pp(1 ↓)
no-changestable-assumptionsdefensive-outperformance
Model Breakdown
CLAUDE
Est.
138.45
Gap
-3.3%
Conf
0.74
DCF 126.24 → Cal. 138.45
Key Drivers
  • Historical revenue CAGR of 1.7% (2022-2025) reflects a mature, pricing-led gr…
  • Trailing EBIT margin of 24.0% is at the high end of consumer staples peers, u…
  • Very low beta of 0.34 confirms P&G's defensive, low-volatility profile; WACC …
Top Risk
  • Tariff and input cost inflation could compress margins if pricing power is insufficient…
  • TD Cowen has flagged weaker pricing power, suggesting the post-inflation pricing tailwi…
  • Currency headwinds remain a structural drag given P&G's significant international reven…
Delta
All four core valuation assumptions remain unchanged from the prior day model. New headlines continue to reflect near…
No change
no-changestable-assumptionsdefensive-outperformance
DEEPSEEK
Est.
133.64
Gap
-6.6%
Conf
0.78
DCF 119.36 → Cal. 133.64
Key Drivers
  • Historical revenue CAGR of 1.7% (2022-2025) provides baseline for mature mark…
  • Analyst 1-year revenue growth estimate of 1.5% anchors near-term outlook.
  • Supply Chain 3.0 initiatives and premium innovation (OLAY peptides) support m…
Top Risk
  • Sluggish consumer sentiment may pressure volume growth and limit pricing power.
  • Tariff pressures could impact cost structure and margins for global operations.
  • Intense competition in consumer packaged goods may constrain market share gains.
Delta
Minor calibration adjustments to reflect updated market data and recent analyst concerns about pricing power. Revenue…
CAGR
-0.1pp
MARG
+0.1pp
WACC
-0.1pp
calibration refinementpricing power concernsdefensive adjustment
GROK
Est.
131.71
Gap
-8.0%
Conf
0.75
DCF 116.61 → Cal. 131.71
Key Drivers
  • Strong brand portfolio with pricing power in consumer staples sector
  • Resilience in revenue due to defensive nature of products
  • Potential for margin expansion through supply chain optimizations
Top Risk
  • Sluggish consumer sentiment impacting discretionary product categories
  • Potential tariff pressures affecting cost structure
  • Intense competition in consumer packaged goods market
Delta
No significant changes in assumptions since yesterday's model run. Valuation inputs remain consistent based on availa…
No change
no changestable assumptions
GEMINI
Est.
126.05
Gap
-11.9%
Conf
0.80
DCF 108.52 → Cal. 126.05
Key Drivers
  • Strong portfolio of established consumer brands provides resilient demand and…
  • Global market presence, particularly in emerging markets, offers avenues for …
  • Continued focus on innovation (e.g., OLAY peptide research, supply chain impr…
Top Risk
  • Potential for weaker pricing power in competitive markets, as noted in recent headlines.
  • Exposure to inflation and currency headwinds impacting international revenues and costs.
  • Intense competition from private labels and smaller, agile brands.
Delta
Key valuation assumptions for revenue growth, EBIT margin, WACC, and terminal growth remain consistent with the previ…
No change
no changestable outlook
GPT⚖
Est.
126.05
Gap
-11.9%
Conf
0.60
DCF 108.52 → Cal. 126.05
Key Drivers
  • Strong portfolio of well-known brands
  • Steady demand for consumer staples
  • Pricing power in inflationary environments
Top Risk
  • Consumer spending slowdown during economic downturn
  • Increased competition in key product categories
  • Potential supply chain disruptions
Delta
Key assumptions remain stable with no significant shifts observed since yesterday.
No previous data
unchangedstable

Valuation Assumptions

CLAUDEDEEPSEEKGEMINIGPTGROK
Revenue CAGR 5Y3.0%2.8%
-0.1pp
2.0%3.0%3.0%
EBIT Margin Target24.5%25.5%
+0.1pp
24.0%26.0%25.0%
WACC7.5%7.8%
-0.1pp
7.8%8.5%8.0%
Terminal Growth2.0%2.0%2.0%2.0%2.0%

Fundamentals

EBIT Margin24.0%
EBITDA Margin29.0%
ROE31.1%
Net Debt / EBITDA1.0x
P/E Trailing20.7x
EV / EBITDA14.6x
P/B6.4x
Analyst Range– – –

Recent News

Is Procter & Gamble's Supply Chain 3.0 a Catalyst for Margin Growth?2026-04-02
The 5 Safest Dividend Aristocrats Are Perfect For Retirees Needing Growth & Income2026-04-02
TD Cowen Flags Weaker Pricing Power, Trims P&G Target2026-04-02
Deutsche Bank Highlights Inflation and Currency Headwinds for P&G2026-04-02
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